An Attitude of Gratitude

2009 November 4
by Karen Ranney

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I have a Keurig coffeemaker I just adore. It brews single portions of coffee, tea, and hot chocolate. No longer do I have to grind the beans, etc. but I do have to buy the Keurig pods. The coffeemaker wasn’t cheap but when I got the unit from UPS, I opened it to discover that Keurig had packed 18 different types of coffee, tea, and hot chocolate pods with their unit so I could get started right away.

Okay, wow.

I order my Keurig pods from Amazon because they’re cheaper and I get free shipping. Unfortunately, however, I have to buy them in quantities of 50 at a time. When I want to order something smaller or try a new flavor, I go to Coffee.org. The other day I ordered some seasonal coffees. When I received the box today from Fed Ex, I was surprised to find that Coffee.org had also included a small gift of some extra coffee and hot chocolate pods, cookies, and a bar of chocolate. Also included was a hand written thank you note hoping that I liked my gift.

Okay, wow times 10.

The other day, I had to order a special laundry detergent that came from Beautyhabit via Amazon. They included a small bag of goodies (perfume samples and hand lotion) as well as a handwritten thank you note. (For detergent – I’ve never been thanked for buying detergent!)

Okay, wow again.

Bottom line, we need to say thank you to our customers, and every single one of us has a customer regardless of our roles in life. When customers are appreciated, when someone goes out of their way to let them know they’re appreciated, that they aren’t taken for granted, the customer remembers it.

I know I remember it.  How about you? Any wow stories?

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